ARCIMOTO

Strategy, Media Management, Art Direction, Project Pitching

For one of my advertising courses, we were separated into groups to develop an advertising campaign for Arcimoto. Arcimoto is a Eugene based company that sells electric three-wheel vehicles. The company focuses on sustainability when making short distance trips. Knowing this, we decided to focus our campaign on food delivery in college towns. Our campaign not only acknowledges the need for fast delivery, but emphasizes the need for safer transportation options in busy traffic. Out of all the groups, ours was selected as the winning campaign by Arcimoto executives.